Season 1, EP 1:
Win Photography Clients with Cassidy Lynne’s Social Media Strategy

Justin Benson
Welcome to After the Shoot, a podcast where we take a peek behind the lens to get inspired by the stories, challenges, and ideas of some of the most successful photographers in the business.

I’m Justin Benson from Aftershoot, an AI culling and editing software that helps give photographers like you your time back so you can focus on what you do best while our magical unicorns take care of the most boring and time consuming parts of your job. I’ll be your host for this podcast and I’m so excited to have you here as we talk with some of my favorite creators.

Episode Teasers
I feel like weddings are so big on Pinterest. I don’t know if you can go to a bride and find one that’s not on Pinterest…

Be active on an app and just observe your own behavior. So what’s the content that you like to see? What are the videos that you swipe past? What are the videos you stay on?

Justin Benson
On this episode of After the Shoot, we’re chatting with the incredibly talented serial entrepreneur, Cassidy Lynne. She has done so many amazing things, from her own clothing line to her social media brand, and we’re going to follow along as she helps us navigate the tricky and fun world of social media, from a huge influencer who’s got a great following all the way down to how she manages it all. Enjoy the show.

Hey, everyone. Justin from Aftershoot here. Welcome to the Aftershoot podcast. Today I am so excited to be talking to one of the most inspirational photographers. I found her long ago. I was scrolling through Instagram and it was just a hysterical reel, and I was like, oh. And I immediately followed. And so I’m so excited and honored to be sitting here with the amazing Cassidy Lynne.

Cassidy Lynne
Hello. Thank you for having me. I’m so excited.

Justin Benson
Thanks for hanging out with us. So, you know the way I love to do these things, I love to start off with the basic questions, so how did you get into photography?

Cassidy Lynne
Great question. For a lot of people, they started, like, when they were younger, but I didn’t start, I didn’t even pick up a camera until college. So I was always creative, but never photography wise. So when I went to college was the first time I picked up a camera. I was doing photography for my school and that honestly, I was kind of thrown into it. You know, most people like, you know, have time to practice. I had no time. It was literally just like, here’s a dark room of a concert. Take photos of it. So I didn’t know how to do anything. So I kind of just, you know, learned on the go. But from there, I started just taking photos of my friends. I feel like that’s what happens naturally, you know, you just have people, you want to take photos of them. So I started doing porches, and then I got asked to do a wedding. Like, I didn’t try to find it. It was like, this girl was just like, hey, can you do my wedding photos? So then I got into weddings, and here we are.

Justin Benson
That’s funny. That’s exactly. Mine was the same way. I was like, hey, we need a photographer at the weddings this weekend. Are you free? And I was like, okay, I don’t know what I’m doing. And then I. Same thing. I fell in love, and I was like, this is what I meant to do.

Cassidy Lynne
Yeah, it’s so fun. I love to tell people that, like, my story. Like, I started with events and candidates, and then I started doing portraits, and then weddings is, like, the perfect mix of the two, right? So you’ve got lots of candids, but also you have portraits mixed in there, too. So I feel like my career, like, my path, really prepped me for weddings and really, like, I don’t know, made me a better photographer because I feel like having that event experience is really important if you do weddings.

Justin Benson
Oh, absolutely. It’s more than just taking a pretty photo. It’s running through the whole day and having organizational skills and keeping on top of everything.

Cassidy Lynne
Yeah. Oh, yeah. All of it.

Justin Benson
So amazing. So if you had to look back at that first wedding you shot, was it okay?

Cassidy Lynne
You know, it wasn’t horrible. It was in the winter.

Justin Benson
Okay.

Cassidy Lynne
And I don’t personally, I don’t know if anyone really loves Winter. Like, snowy, like, yeah. And I wasn’t shooting on a lens that I loved, so it was okay. And I honestly, I only did the ceremony and then bridal portraits. That was it. So it was, like, kind of a nice way to dip my toes in. Photos were. I don’t know. Apparently, I don’t really know the couple, but one of my friends does, and she says that she has them printed on their wall. So I’m like, okay, they must not be horrible. But I personally, like, I definitely could have improved a lot, and I definitely have, obviously, since then.

Justin Benson
Well, I mean, that’s the whole point, right? We’re never done growing or becoming better. That’s amazing. So I wanted to kind of shift the conversation to the real exciting stuff. You are a master of social media. I try to be, you know, everything social media. So how did you kind of get into that or what kind of drove you in that space?

Cassidy Lynne
I think this is kind of bad, but, like, I am just chronically online. Like, my personality, I am just, like, I love Instagram, TikTok. I literally just love being on. Being on my phone. Is that bad? I like my phone, though. So I. I feel like I just started. Honestly, I started by posting photography. Education was really. I didn’t really post my work much, like, just, like, a few Instagram posts, but I really got into social media, actually. It was, like, at the beginning of COVID because I was working, like a job, but it was remote, and when you’re remote, you kind of work half, and then the other half, you don’t actually work. No one’s supervising you. So my other half of my day, I would do reels and stuff and TikTok. So that’s kind of how I got into it was just, like, I was literally bored and was like, I need to do something. But I ended up, like, really being something I found a passion for. Like, I never feel forced to do social media. I’m always, like, excited to make a video or do a post or, you know, like, I like it. So that’s awesome.

Justin Benson
What do you like more, photography or social media?

Cassidy Lynne
Oh, gosh. Honestly, it’s probably an even split.

Justin Benson
Wow.

Cassidy Lynne
I really. I really love social media. I love getting a photo that I know is going to be, like, exactly what I was envisioning for my feed. Because ultimately, social media is its own form of creativity. Like, if you think of your Instagram feed, that in itself is your portfolio. So if I know I get a photo that really fits, or I’ll even create a shoot based around what I want to see on my feed, right? So I feel like photography has just aided me and even, like, with doing video too, like, being a good photographer means you’re also probably good at recording videos of yourself. You know what I mean? So I feel like they are tied together. I mean, I can’t say I love one more than the other, but that’s fair. Yeah.

Justin Benson
So you had a remote job. Are you still doing other jobs, or is this life now?

Cassidy Lynne
Well, so I do photography, I do weddings, and then I also do, like, brand work, content creation, stuff like that. I would say my actual photography actually shooting is probably only, like, 30% of my job. I do a lot of, like, I have a podcast and all sorts of other things. Like, I just start random brands whenever I want to.

Justin Benson
So, like, I feel like every time I visit your page, I’m like, oh, you’re doing another amazing thing that I’m jealous of. So you have a clothing line?

Cassidy Lynne
Yes. Yeah.

Justin Benson
Which is. That’s the latest thing.

Cassidy Lynne
Yes, it is the latest thing. And, like, I feel like I’m always just dropping new products or whatever. I just like to keep things current and fun and I don’t know. Yeah, so I’m always, if I’m not shooting or editing, I’m working on like, a new preset or I’m, I don’t know, working on a YouTube concept. I don’t know. That’s like, literally I’m doing something new every day. I’m also developing a product that I’m not going to talk about because it’s a secret. Well, yeah, I can tell you after. Yeah, but, yeah, like, I literally. There’s always something in the works.

Justin Benson
That’s so cool, man. I’m so. I’m so happy that, like, we got to connect. So, yeah, back to social media because I think that’s, like one of those things. I personally struggle with it. I’m not my Instagram, if you go and visit it, you will not see a post since probably about a year ago.

Cassidy Lynne
Really? You gotta work on that.

Justin Benson
I don’t do anything social media wise. I actually haven’t the past, like, twelve weddings haven’t even gone on Facebook or anywhere. They just got delivered to the clients and that’s it. So why would you say that social media is so important to a photographer these days.

Cassidy Lynne
Oh, well, I mean, it’s marketing, right? So for you, you probably get your clients through other means of marketing. Like is what it sounds like. So for me, like, I mainly get my clients through Instagram. So it’s like, whatever your marketing funnel is, like, you need to pour your time and energy into it. And I do feel like, like someone that’s, you know, I’m, like, 25. Like, a lot of people I know are still getting married. So, like, I feel like Instagram is the place that, like, my friends are looking for a photographer. So I just kind of think of, like, okay, if I were to get married again, where would I look for my photographer? And it’s. It’s Instagram. It’s TikTok. Even, like, I might even find someone on TikTok, which seems kind of crazy, but you know, what happens? So I don’t know, I just think it’s. Yeah, it’s super important. And I think if you are able to do it where you don’t, like, you don’t need to, you know what I mean, like, I don’t know. So it’s just, you just have to find what your little marketing niche is, what you like, because some people genuinely just don’t like social media. You know, some people just like, it’s not their thing.

Justin Benson
I love it. I just never do it.

Cassidy Lynne
Okay.

Justin Benson
So I’m like, that’s why I’m so excited to talk to you, because I’m like, maybe this will be the kick in the butt. Have some fun here. Because, you know, I save reels. I have everything, like, set aside. I’m like, oh, I’m gonna do this. And then two years goes by, and I have, like, 500 reels that I’m like, I should do this, right? And obviously, that’s probably not the best strategy. Right? Cause from what I understand, again, old guy here, so, like, the algorithms, they work a lot based on, like, trends and that sort of stuff. So if I had a reel from two years ago that I saved, the audio is probably not trending anymore. It’s probably not a great thing to do.

Cassidy Lynne
Well, it’s actually funny you say that, because right now, original audio is so huge on social media, it’s actually really important for longevity of your content as well. So a lot of photographers. Well, not a lot of photographers, but, like, people will blow up with trends, sure. But, like, that’s not really sustainable in the long run. And I don’t think it creates a connection between you and your audience either, because if they’re not hearing your voice or, like, you know, it’s like, you know, if it’s just me, we’re playing, like, it just. You don’t get that same connection. Whereas if you hear someone talk like, I don’t know. So for me, I find original audios to be, honestly, it’s so nice. Cause I can batch them, and it’s not based on, like, a time limit. So all those reels you have saved, there’s a time limit on it, and now it’s like, okay, the moment’s passed, but if you were to record a video of you talking, you could post it in two months, and it still would be, you know, it would still perform well. Yeah. So. And I think it’s TikTok. Well, TikTok is pushing videos that are longer than a minute. But just in general, I think original audios are like, that’s like, yeah, okay.

Justin Benson
So as somebody who made a lot of money through Facebook early in his career, is Facebook gone?

Cassidy Lynne
Maybe. I don’t know. How did you make it? What do you mean?

Justin Benson
Like, how so through photography. So I found. Long ago, I found a way to, like, essentially boost posts. And I set my targeting very specific when I boosted the posts.

Cassidy Lynne
Okay.

Justin Benson
So I could take $10 and turn it into five bookings, like five weddings. So it was like a huge return on investment, you know, in the targeting. It was specific targeting. So I was looking for the person who’s been engaged more than three months, less than six, because that matters to me. Right. When. When they’ve only been engaged three months, they’re probably not gonna pick their photographer.

Cassidy Lynne
True.

Justin Benson
But after six months, they’re probably already somewhat in that process. So I may have missed it. So by really, you know, niching down my targeting, I was able to just convert constantly through that. Just a $10 spend.

Cassidy Lynne
Yeah.

Justin Benson
But now I personally just don’t know if Facebook’s where it’s at, especially cause I am older, not. I’m not, like, super old, but I still use Facebook. But you just said TikTok, Instagram, and I’m like, I don’t even use TikTok.

Cassidy Lynne
Right. It on Facebook specifically. You’re talking about ads. I mean, there’s Facebook ads, but you, like, you run an ad on Facebook, but you can put it on Instagram. Right. And so, like, the same targeting applies, and, like, all the parameters are the same. And I’m not an ad expert, but I know there’s a lot of really interesting ways to create audiences for ads, you know, by collecting emails or whatever. So, I mean, that. That could be a strategy that’s nothing necessarily dead. I actually. I feel like a lot of people do that. If you’re, like, into ads like that. Yeah, I feel like that could be.

Justin Benson
That’s a different. But that’s kind of a different space. Right. Because that’s, like, I’m paying for advertisement, versus, in your case, you’re creating content that’s relevant to photographers or brides. So that’s really where. Where you’re generating that.

Cassidy Lynne
And that that’s free for me to do too. Like, Instagram and TikTok and Facebook are free, and Pinterest, which is another great one. So it’s. Yeah, Pinterest is good. They love videos, and they love multiple, like, a carousel type of vibe. It’s called, like, an idea post.

Justin Benson
Okay.

Cassidy Lynne
It’s very big right now. It’s basically the only thing you’ll see on Pinterest is idea posts. So you don’t really see the one image anymore.

Justin Benson
Okay.

Cassidy Lynne
It’s weird. I don’t know if I like it. Yeah, yeah. So, yeah, I don’t even know what I was saying.

Justin Benson
All right, so that’s super cool, though. So basically, the landscape’s evolving. It seems, like, constantly, because you can never be. You just said the new thing on Pinterest. This is what they’re doing now. So as somebody who maybe isn’t all over social media, what’s the best way to kind of keep up with these sort of things? Am I, like, is there, like, a source, or am I just watching to see what happens? How do I stay relevant as somebody who’s not relevant?

Cassidy Lynne
Ooh, that’s a good question. I think the best thing you can do is be active on an app and just observe your own behavior. So, like, what are. What’s the content that you like to see? What are the videos that you swipe past? What are the videos you stay on? I don’t know. And just, like, observe yourself and then apply that to your own content. And honestly, start with just, like, one platform. Like, I think a lot of people think, oh, I need to do TikTok, Instagram, and YouTube and Pinterest. And it’s just like, that’s way too much. Like, I think if you can focus truly on one, Instagram would be my recommendation, because we’ve had rumors of a TikTok ban. So, like, I don’t know. I feel like Instagram is the constant right now, especially because it is owned by Facebook. So it really just feels very solid. So, yeah, just stick to one and observe yourself as a user and original audios, stuff like that. I think a lot of people feel the need to post every single day, which used to be a thing, but it is not a thing anymore. You really just need, honestly, maybe one feed post a week and two videos a week. Keep it simple. And honestly, you can do that within an hour or 30 minutes, like, get it all filmed and scheduled. So I think just starting in a bite size piece.

Justin Benson
I see. I have the opposite strategy.

Cassidy Lynne
Of where you’re just all in.

Justin Benson
No, no, I just. I don’t post at all.

Cassidy Lynne
Oh, I see.

Justin Benson
Now when I post, everyone’s gonna get an alert, right?

Cassidy Lynne
Cause it’s gonna be risen from the dead.

Justin Benson
Exactly. Like, look who posted. After a long time. He’s still alive. So I have the opposite strategy. But so that’s cool. I don’t need to. I don’t need to go all in. I don’t need to go daily. I can kind of do those sort of things, I guess. You know, you have a significant following. Obviously, you’re way, way above 200,000 followers. Do you feel like, should I be upset if I don’t have a lot of followers? Like, should I feel, or is it more about engagement? Like, what are the things that for me, I have? I’m not big, so I have, like, 2500 followers, right? Should I feel not, like, bad about myself, but should I feel like I should be doing more or engaging differently? Is that, like, that’s like a low number, obviously.

Cassidy Lynne
So, um, I don’t, I don’t, I don’t think anyone should feel bad if they don’t have a ton of followers. Like, I think you can run a successful business and have 200 followers because it just depends on, like, who are those followers, right? And you could get, like, a viral video, but if it’s not viral for the right reason, it’s like, why do you even, those followers aren’t even gonna, like, do anything for you. Like, the only thing sometimes, like, it’s literally the only thing that number is, is a number because it’s like those people, like, they’re not customers, they’re not clients, they’re not liking your posts, they’re not commenting. So, like, what’s the point? You know? So I’d rather have 2500 engaged people than like, 15,000 people that literally don’t care about you if you, I mean, it’s good to get that number up, but you want to get the followers that actually care about what you’re doing. So that’s going to be by posting, like, more personal stuff or more engaging stuff, original audios versus trends and stuff like that.

Justin Benson
So, yeah, you really want to, you want the right followers. You don’t want just anybody because that also really doesn’t give you anything in the long run.

Cassidy Lynne
True. Yeah. You always have to think about, like, what’s the point of Instagram or social media? It’s not just like, oh, I want to be famous. The point is to get clients, right? Like, that’s your goal. You want to get them onto your website, so then they inquire and they book with you. So I think a lot of people lose sight of that and they forget, like, oh, my goal is actually not this. My goal is the next step. Right? Instagram is just top of the funnel and then it’s your website and then it’s booking. So I think, yeah, it can be. You can get lost in it all.

Justin Benson
Now, do you use any sort of, like, metric tracking? So you’re talking top of the funnel. Obviously. People come to Instagram, they start clicking on things. Do you kind of see where they drop off. Do you have any way of sort of tracking anything, or is it. No, no. Okay.

Cassidy Lynne
I’m not an analytics girl like that. But, I mean, I do know, like, a lot of my clients come from Instagram. I can see that. But no, I don’t track that as much.

Justin Benson
You’re not watching?

Cassidy Lynne
Yeah, yeah. I mean, yeah, as long as, like, my numbers don’t drop, then I’ll start paying attention. But right now, I’m just like, you’re.

Justin Benson
Still going, so you’re good, and you’re. And you’re happy.

Cassidy Lynne
Ignorance is bliss.

Justin Benson
Yeah. That’s amazing. So I have another, I guess, super interesting question. You talk about viral videos, right? So going viral, everyone’s like, oh, I want to go viral. That sort of thing. And I see it and hear it all the time. Like, oh, I went viral, and it didn’t go as planned, right?

Cassidy Lynne
Yeah.

Justin Benson
How can you maximize it? So let’s say you found that thing. You made that one video that everybody’s gonna watch. You figured it out, you crack the code. How do you try and ensure that when you go viral, and if you get lucky enough to go viral in the right places, that they’re going to continue engaging?

Cassidy Lynne
Yes, that’s a really good question. So I think a lot of people will go viral, and then they absolutely, like, ghost, like, no stories, no posts. Like, the first thing I would do if I were to get a video with, like, 10 million views, which I’ve never had a 10 million view video, I think my most is, like, four.

Justin Benson
Which is honestly, like, nothing.

Cassidy Lynne
I mean, it’s not like, that big compared to, like, some people get, like, 15 million views, which. Crazy. The biggest thing is making sure that you are introducing yourself to your new audience. So, like, the first thing I would do is do, like, an Instagram story, like, literally a story series where I’d be like, hi, new followers, here’s about me. And I would do a bunch of slides just talking about me, and then I would literally. I probably would post, like, just that day, make an actual Instagram post about me, like, a photo of me. Another thing you can do is reply to comments, reply to DM’s on that specific post. That’s gonna be a huge thing. Let’s see what else. I mean, honestly, you just want to make sure you keep posting content. So whatever type of content did go viral, like, if you get a bunch of followers from that, it’s good to maintain that similar type of content. Obviously, you can branch out of that. So if you go viral, let’s say, for a posing video, you can keep doing posing, you should, but kind of branch out and do different types of videos so that you’re just creating an interesting platform. Right. So you’re gonna stop engaging with someone when you start to get bored with what they’re doing or if they literally stop posting.

Justin Benson
Yeah.

Cassidy Lynne
Right. Because some people get that, like, they get paralyzed after they go viral. They’re like, oh, I’ll never match up to this again. So I’m gonna just not ever do it again.

Justin Benson
Yeah, I’m done.

Cassidy Lynne
Yeah. So, yeah, it’s interesting, but, yeah.

Justin Benson
Do you think that, in your opinion, is there, like, a too much route as well? So, like, can I over share? Can I go too far and lose people?

Cassidy Lynne
I mean, where’s the. Have you unfollowed people because they’re annoying? Because I have.

Justin Benson
Well, actually, you know what’s funny is that I have this very different way of using Instagram. I’m pretty much, I just look at reels, okay. And I don’t like anything. I don’t. I’m like your biggest enemy. I don’t like, I don’t comment. I don’t do anything. I just message them to my wife or my friend or another photographer. Yeah. That’s all I’m using. So for me, I don’t follow a lot of people, and I don’t have to unfollow people.

Cassidy Lynne
Gotcha.

Justin Benson
But that’s why I asked, because I have a feeling there’s probably people that it’s 12 million stories. If I read, if I watch stories.

Cassidy Lynne
I’d probably be like, yeah, I think stories is the biggest place where a lot of people overdo it. And, I mean, a lot of people’s numbers reflect that. You have to be stories. You have to be so intentional about. What is that first, the very first slide? Because if someone exits out of that, it shows Instagram. Oh, this is no longer. That’s not interesting because, you know, ten people just exited, swiped out of it, so it’s not going to show to as many people. So you definitely can go the wrong route. I mean, Instagram doesn’t like when you post multiple reels a day. It’s basically one reel a day from what I’ve seen. I’ve never, I tried two reels a day one time, and it just, I don’t know, it just kind of flops, so I never did it again. TikTok, though, does. Loves overdoing it. It rewards it. Honestly, a lot of your big creators you see on TikTok got where they are today by five videos a day, truly. But you kind of treat. They treat TikTok almost like Instagram Stories. Right. So each story you’d put up would be, like, what? They would put in one TikTok video. So you definitely can overdo it. I think with feed posts as well, a lot of photographers are kind of stuck in, like, the. You remember how it used to be, like, well, I don’t know if you, like, were a part of this, but, like, well, no, truly, because you say you don’t really post, so I am offended now. I mean, there was a time where, like, you would have to post every single day. It was like, maybe 2018. It felt like every day people were posting on their feed. It’s just not like that anymore. So, yeah, I definitely think you can overdo it, but you have to be careful.

Justin Benson
Yeah, I think back, I mean, I was. I was doing that before, like, long before that. Yeah, I was doing. No, I wasn’t doing sneak peeks. I was doing a sneak peek photo every day.

Cassidy Lynne
Wow.

Justin Benson
So I was trying to. So I would do, like, 40 sneak peeks in the day. Right. Or, like, edit the 40, and then I would post them once a day over the next, like, until wedding. Yeah. So I just keep in. Sometimes it’d be two posts a day or three or depending on how many things were in the queue. So I did use it, and I think that’s probably why at this point, I’m, like, I found other alternative methods, so I don’t need to maintain that or focus on that.

Cassidy Lynne
Yeah, yeah, that makes sense. Yeah, I don’t. I never posted every single day because it is actually, like, impossible. Like, unless you’re doing what you’re doing, which is literally one photo, and it’s like, you know, you break up a wedding day. Like, I am doing carousels of, like, ten photos, and I’m, like, trying to give the full picture of a wedding day in those ten photos. So for me, it’s like, I want one post to be really valuable, you know what I mean? Versus, like, spamming, which, I mean, back. They probably didn’t even have carousels, right? Yeah, it was just the one. Yeah, the one photo.

Justin Benson
So you had albums or carousel or albums or a single photo.

Cassidy Lynne
Yeah, yeah. So, the simple days.

Justin Benson
Exactly. Back when things were easy.

Cassidy Lynne
Yeah.

Justin Benson
Okay, so we talked about TikTok, we talked about Instagram, we talked about Facebook, and we briefly touched on Pinterest. So you said Pinterest is, like, a really solid platform.

Cassidy Lynne
Yeah.

Justin Benson
Is that. Is that a good place? To find, like, brides. Are they in the right place at that point? Are they, like, I almost feel like, is it too late?

Cassidy Lynne
No, definitely not. Okay, think about girls. Okay? We literally are planning our wedding, like, before we’re even dating someone, right? Like, seriously, like, I’m looking to see. There’s no girls here. I’m, like, looking for validation. But, like, girls plan their wedding so far in advance, and personally, I found, I mean, really, who’s on Pinterest? Brideshen. Like, that’s the main thing Pinterest is used for, is, like, wedding photos. And I feel, like, fashion, and that’s, like, I don’t know, maybe, like, some home decor stuff. But, like, I feel like weddings are so big on Pinterest. I don’t know if you can go to a bride and be, like, art. Like, and find one that’s not on Pinterest. You know? I mean, it almost feels like the social media app for brides.

Justin Benson
Okay.

Cassidy Lynne
Like, yeah. So I think it’s a really good place to get clients. If you. If you’re able to get, like, very Pinterest worthy shoots, you can have pins go viral for years. Like, yeah. The longevity of a pin is unlike anything I’ve ever seen. I posted a pin. I think it was literally, like, 2018, which is how many years ago? Six years ago. I still get, like, a hundred repins every single day. I’m just like, wow. I don’t even, like. It’s just insane. So, yeah, I think Pinterest is very underrated, and, like, there’s new things Pinterest is introducing, and I think a lot of people can kind of hop on a new wave right now and kind of hit the viral route if you do it right.

Justin Benson
Pinterest, what else should anyone keep their eyes on? Obviously, I mean, you said pick one, right? I mean, you don’t need to spread across the whole place. It almost seems like you kind of need to do, like, Pinterest and Instagram or Pinterest and TikTok. Like, I would maybe go for two.

Cassidy Lynne
Yeah, well, I don’t. Yeah, they are totally different, but a lot of the platforms, like, my content does well across all of them. So I will do one video, and it’ll be for TikTok, and then it makes its way to Instagram and also to Pinterest. And they perform pretty much the same. And YouTube shorts, they pretty much perform the same on all platforms. So it’s pretty easy to do all of them if you want to, but you have to be very strategic about what type of content. Original audios. That’s why I said original audios, because if you post, like, a Justin Bieber sound to Pinterest, you get flagged for copywriting. Same with YouTube. So you have to be very intentional about, like, is my content recyclable across all platforms?

Justin Benson
Wow. Yeah. That’s very cool. Yeah, that’s amazing. I feel like I learned so much in such a small window.

Cassidy Lynne
I didn’t see you taking notes, so I don’t know.

Justin Benson
Listen, I regret not taking notes. So to wrap things up, you’re a serial entrepreneur, I guess would be the best way to put it. So you have the Oh, shoot! Podcast. You have the… what is the clothing line?

Cassidy Lynne
Oh, it’s called Necessidy. But it’s spelled like my name. So instead of a. How do you spell it? Necessity. Normally with a t at the end, it’s with a D. Okay. Yeah. So Necessidy.

Justin Benson
And that’s like, kind of. That’s clothing that you design for photography. With photography in mind?

Cassidy Lynne
Yeah. Yes, with photographers in mind. It’s all clothes that, like, I feel like you could shoot in or just, you know, to up level, you know, a little business casual.

Justin Benson
So, yeah, I love it. What else do you have going on that I can share with everyone? Where should they find you?

Cassidy Lynne
I mean, really, you can figure out everything I’m doing on Instagram, which is. Lynne is with an e, by the way, in case anyone.

Justin Benson
We’ll put it in there.

Cassidy Lynne
Thank you. Yeah, no, I mean, I do merch, which is fun merch for photographers. I’ve got presets. I have courses. I literally do all of it, like, so I know.

Justin Benson
My hope is by the time this rolls out, we will be seeing some absolutely incredible profiles available from some of Cassidy’s presets. So I’ve been testing them, and I’m obsessed, and I think I’m changing my style now because of it. So perfect. I can’t wait to release those. Thank you so much for taking the time. I hope all of our users will go and give you a follow and engage with some of that content. And thank you for giving everyone such great advice.

Cassidy Lynne
Yeah, thank you for having me.

Justin Benson
Thank you.

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